Lyzr
Phase 02 / 06

Pitch & Present

Tell the Lyzr story. Position against competitors. Handle objections and build internal champions.

Checklist

  1. Customise the master pitch deck with the prospect's industry and pain points
  2. Review the relevant battlecard(s) for likely competitive objections
  3. Prepare the objection-response 1-pager as a leave-behind
  4. Identify and arm an internal champion at the prospect (if needed)
  5. Book the demo or POC meeting before leaving the room

What done looks like

Customer understands how Lyzr is different and agrees to see a live demo or POC.

How to get there

Lead with the master pitch deck for a 12-slide narrative (problem → ICP → platform → motion → proof → ask). If the customer is in a specific vertical, swap to the vertical variant. Use battlecards to handle competitive objections — 13 competitors are covered. For deals where you need an internal champion at the customer, use the champion enablement pack to arm them with "how to sell Lyzr internally" material.

Assets · 6 items
402

12-slide canonical Lyzr narrative (problem, ICP, platform, motion, proof, ask)

Referrer·Partner Marketing

Lyzr Master & Overview Deck in Drive. Verify it reflects current positioning before distributing.

Ready
02

60-second narrative card

Hallway / cold-call pitch for partner AE

Advocate·Partner Marketing
To Build

FS, healthcare, retail/CPG, public sector, manufacturing variants of master

Co-Seller·Product Marketing

Industry & Function Decks folder in Drive.

Ready

8 common objections + crisp responses

Co-Seller·Product Marketing

Objection Handling Cheat Sheet in Drive, rebranded March 2026.

Ready

Lyzr vs Agentforce, AgentKit, Bolt, Copilot, Moveworks, CrewAI, LangChain, n8n + more

Co-Seller·Product Marketing

15 PDFs covering 13 named competitors. Battle cards folder actively maintained.

Ready
15

Internal-champion enablement pack

"How to sell Lyzr internally" deck for the partner's own champion

Implementation Partner·Partner Marketing
To Build

Exit criteria — ready for Demo & POC

Customer has agreed to a live demo or POC. Key stakeholders (budget holder + technical lead) are confirmed for the next session.

Tips

  • Use the prospect's own language from the discovery call — mirror it back in the pitch deck.
  • Don't lead with features. Lead with the problem the prospect described, then show how Lyzr agents solve it.
  • If the prospect mentions a competitor, pull the battlecard live — don't wing it.

Phase 01

Qualify & Discover

Phase 03

Demo & POC